flow pencil

flow pencil

Black stylus pen with a metallic tip and a clip on the side.

The lululemon Flow Pencil is a sleek and stylish mechanical pencil designed for smooth writing and comfort. Featuring a durable clip, ergonomic grip, and minimalist branding, it is available in three chic colors: red, white, and black. Perfect for creative minds and professionals alike, the Flow Pencil blends functionality with modern aesthetics.

Concept Sketches

Disassembled red marker pen with a clip, ink tube, and tip parts arranged on a black grid cutting mat.
A sketchbook page with multiple rough pencil sketches.
Sketch of a ballpoint pen, a stylus, and a mechanical pencil.
Line drawing of pencils and hand written notes
Sketch of a pen-like tool with a removable ink cartridge, a long rod, and a cap.

initial concept sketches: how do i embed the logo and branding into the revised mechanical pencil? Initial research bytaking apart a basic CVS mechanical pencil, analyzing the mechanism of the lead distribution

Three flow pens in red, white, and black colors lying on a white surface with the Lululemon logo and label 'Flow pencil' below.
A pen lying on a light gray surface.
Three colored flow pencils (red, white, and black) with metallic tips, arranged vertically on a white background, with a label and logo reading 'Flow pencil' at the top.
Close-up of a pen tip with embossed lululemon logo on the body.
Close-up of a black pen with curved red clip.
Exploded view of lululemon branded mechanical pencil.